Fractional CMO · Northeast Ohio
Whether you're navigating growth, organizational change, or a marketing function that's stretched too thin, I bring senior-level strategic leadership that helps teams move forward with clarity, alignment, and measurable results, without the cost of a full-time executive hire.
Schedule a Free Consultation"I've always been drawn to organizations where communication supports people and strengthens what the work is really about."
Years of Experience
30
Healthcare, higher ed, nonprofit, public media, banking, agency
Campaign Mobilization
16.7K
Constituents activated in a single advocacy campaign
Surgical Growth
35%
Increase in procedures from targeted campaign at Summa Health
Social Reach
1M+
Facebook reach growth from thousands, Ohio public media leader
The Challenge
01
No marketing voice at the table
Leadership makes decisions without senior marketing counsel. Strategy is reactive instead of planned.
02
Campaigns without strategy
Work goes out the door without clear objectives, audience alignment, or a way to measure what's working.
03
Agencies without direction
You've hired outside help that delivers deliverables but not results. No one is connecting their work to your goals.
04
Growth that has stalled
Awareness, enrollment, donations, pipeline — whatever the metric, it has plateaued and you're not sure why.
You don't need more tactics. You need someone who can see the whole picture, align the team around it, and make it happen.
What I Do
I work as an embedded partner in your organization — invested in your outcomes, not just your deliverables. Engagements are flexible and built around your needs.
Marketing & Brand Strategy
Situational analysis, messaging frameworks, and integrated plans aligned to your mission and market.
Campaign Planning & Demand Generation
From audience research to post-campaign analysis. Built to drive measurable results.
Communications & Stakeholder Messaging
Internal and external communications that keep your brand consistent and your audience informed.
Team Leadership & Coaching
Hiring, mentoring, and leading marketing teams. I build capacity — not dependency.
Operational Systems & Reporting
KPI dashboards and reporting structures that give leadership clear visibility into what's working.
Fractional & Interim Executive Support
Flexible engagements for strategic partnerships, transitions, or interim CMO coverage.
Results
16,700+
Advocacy Campaign · Public Media
A multi-platform campaign responding to federal funding threats mobilized over 16,700 viewers to contact their representatives — drawing direct attention from local legislators and demonstrating deep community trust.
1M+
Social Reach · Public Media
Developed a content strategy built around defined pillars, mentored the team, and grew Facebook reach from thousands to over one million. Moved from last to first among Ohio public media stations.
35%
Procedure Growth · Healthcare
A targeted campaign at Summa Health System grew lower GI and colorectal surgeries by 35% and upper GI procedures by 25% through smart audience segmentation and aligned physician and consumer outreach.
National
Media Coverage · Higher Education
Communications strategy for a bold tuition transformation at Hiram College generated national press coverage and a significant increase in enrollment inquiries — proving what happens when an institutional story is told with clarity.
Recognition
Who I Work With
I've spent my career in organizations where the stakes are real and resources aren't unlimited. That experience translates well — regardless of sector.
"I've always been drawn to roles where communication supports people and strengthens what the work is really about."
My career began in healthcare operations before moving into marketing — and that foundation never left me. I understand how organizations actually work from the inside, how to communicate across departments, and how to build marketing systems that last beyond any single campaign or initiative.
I'm based in Northeast Ohio and focus my practice here — because I believe in the organizations doing good work in this region.
My Approach
Serve the mission, move the numbers.
Strategy that isn't connected to what your organization is trying to accomplish isn't strategy — it's activity. I start with your mission and work outward from there, making sure every marketing decision has a reason behind it.
Build capacity, not dependency.
My goal is to leave your team stronger than I found it. I hire, coach, and mentor the people around me. I build systems that work without me in the room. The measure of good fractional leadership is what stays when the engagement ends.
Outcomes over deliverables.
A campaign that launches on time and misses the goal is not a success. I hold myself accountable to results — awareness, pipeline, enrollment, loyalty, advocacy — not just the production of work product.
Integrity is non-negotiable.
I'll tell you what I actually think. If your strategy needs rethinking, I'll say so. If a vendor isn't performing, I'll name it. You deserve a partner who gives you an honest read, not just a comfortable one.
How We Work Together
Every organization is at a different stage and has different needs. Here are the most common ways we engage — and all of them start with a conversation.
Ongoing Partnership
Fractional CMO Retainer
Embedded strategic leadership on a part-time basis. I join your leadership team, lead marketing strategy, guide your team, and own outcomes — without the cost or commitment of a full-time hire.
Best for: Organizations ready for consistent, long-term marketing leadership.
Defined Scope
Project-Based Engagement
A focused engagement with clear deliverables — a brand repositioning, a go-to-market strategy, a campaign launch, a marketing audit. We define the scope, set a timeline, and get it done.
Best for: Organizations with a specific challenge or initiative to address.
Bridge Leadership
Interim CMO Support
When your marketing leader departs, a search takes time. I step in to keep strategy moving, protect momentum, support the team, and ensure continuity through the transition.
Best for: Organizations navigating a leadership gap or transition period.
What Clients Say
The best measure of this work is what the people I've worked alongside have to say about it.
"Throughout my career, I've had the opportunity to work alongside healthcare systems, educational institutions, nonprofits, public media organizations, and growing businesses across Northeast Ohio."
Formal testimonials are being added soon, but long-term partnerships, measurable outcomes, and continued referrals have been the strongest reflection of the work iteself.
Let's Talk
If your organization is ready for clearer strategy, stronger communications, and marketing that genuinely suppoorts your goals, I'd be glad to have a conversation. No pressure and no hard sell. Just a thoughtful 30-minute discussion about where things stand and where you'd like them to go.
Schedule a Free Consultation